Emergency Alerts Get More Direct
Strong forces are at work to make emergency alerts more mobile and precisely targeted. Long gone are days when a siren blasting a loud horn near and far was sufficient to spur people to action. Now, people want information that’s precise, pertains specifically to them and is available wherever they are regardless of what they’re doing. Plus, studies show that people generally won’t take protective action unless they get an alert from at least two sources.
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